Real Estate on the Up: Guillermo Perez’s Unique Approach to Real Estate Transactions
Kyle Madorin December 19, 2025
Kyle Madorin December 19, 2025
Real estate deals aren't just about finding the right home—they’re about making sure the terms and contracts protect you every step of the way.
On this episode of Real Estate on the Up, I sat down with Guillermo Perez Jr. We discussed his unique journey from law to real estate. He provides clients with valuable market insights and expertise in contract complexities and negotiations, leveraging his legal background.
We also talked about how his legal background sets him apart. This is especially important in an industry that thrives on contracts and negotiations.
Guillermo’s story is far from typical. He didn’t start his career in real estate with grand ambitions of selling homes or flipping properties. In fact, he was drawn to real estate by an unexpected source—Robert Kiyosaki’s seminar in Manhattan.
Like many, Guillermo was initially skeptical of the idea of using debt to purchase a home. But after diving into Kiyosaki’s teachings on the power of leverage and property appreciation, everything clicked.
Guillermo's real estate journey started when he assisted his father in buying a home while relocating from New York to Florida. This experience, influenced by a skilled agent, sparked his passion for the field.
Initially, he viewed sales negatively due to Death of a Salesman, but he later realized that real estate is about guiding clients in important decisions. This understanding drove him to pursue a career focused on providing exceptional service.
Guillermo stands out among agents due to his legal background. He attended law school to better understand contracts and protect his clients, confronting his fear of legal intricacies in real estate. This knowledge has given him a unique advantage in the field.
In Florida, real estate agents can operate without an attorney, but Guillermo's legal expertise enhances his clients' transactions. He identifies risks, interprets complex contracts, and ensures clients grasp all details. His legal knowledge aids in thorough negotiations and attention to detail, making a significant impact.
Guillermo’s law degree offers his clients protection by simplifying complex real estate contracts. His expertise helps buyers and sellers understand the legal jargon, ensuring they feel confident in their decisions.
Some examples of how his legal knowledge benefits clients include:
Spotting Potential Issues Early: Guillermo carefully reviews contracts to identify red flags, preventing costly mistakes for clients.
Negotiating with Confidence: Guillermo’s legal background enables him to effectively navigate negotiations, ensuring he understands what’s possible and prioritizes his clients’ best interests.
Ensuring Proper Documentation: Many real estate deals fail due to small paperwork mistakes. Guillermo's meticulous attention to detail ensures document accuracy, protecting clients from potential issues.
The real estate landscape in Florida has shifted over the past few years, particularly as we emerge from the craziness of the COVID-19 era. As Guillermo pointed out, we’ve transitioned from a seller’s market to a buyer’s market, and that change has opened up opportunities for those looking to make a move.
“Now it’s amazing for buyers,” Guillermo explains, noting that buyers have more room to negotiate favorable terms compared to the recent seller-dominated market. With interest rates a little higher than before, buyers can still take advantage of lower competition and more favorable deals than they might have seen in recent years.
In addition to the shift in market dynamics, Guillermo also points out that Florida is becoming an increasingly popular destination for out-of-state buyers, particularly those from high-cost areas like New York and California.
The appeal of Florida's no state income tax, lower housing costs, and year-round warm weather makes it a prime destination for individuals looking to upgrade their lifestyle.
For Guillermo, negotiation is a critical skill that sets great agents apart from average ones. He emphasizes the importance of understanding what’s at stake in every deal and being able to negotiate terms that benefit clients.
“People feel like they get a better deal because they put in the work to negotiate,” he says, highlighting the role of skilled negotiation in making clients feel good about their real estate decisions.
Negotiation isn’t just about getting a better price—it’s about building trust with clients and ensuring that their needs are met throughout the transaction. Guillermo's negotiation style focuses on making clients feel heard, valued, and confident instead of just closing deals.
Another key point Guillermo emphasizes is his deep knowledge of Florida's diverse real estate market. Whether it’s helping buyers find their dream home in Orlando, assisting retirees looking for a peaceful 55+ community, or guiding clients through the luxury market, Guillermo knows where to look based on each buyer’s needs and desires.
For those new to Florida or considering relocating, Guillermo’s expertise in the local market is invaluable. As he explains, Florida has something for everyone—from affordable starter homes to multimillion-dollar luxury properties. Plus, with Orlando’s growing luxury market and the influx of retirees, Florida remains one of the best places for real estate investment.
For new agents just starting out, Guillermo offers some sage advice. He stresses the importance of building your knowledge base and understanding the ins and outs of contracts. “If you don’t know something, ask. There’s always someone you can learn from,” he advises.
He also highlights the importance of marketing yourself and networking. “You have to tell everyone what you do,” Guillermo says, noting that building a solid network and personal brand is crucial to long-term success in real estate. While it takes time to get the ball rolling, once it does, the momentum will carry you forward.
As someone deeply involved in creating content, I’ve seen the value of having the right support system in place. This is why I work with a professional podcast network, which helps streamline production and amplify the reach of each episode. It’s an essential tool for anyone serious about elevating their content and staying consistent in delivering high-quality insights.
Curious to hear the full conversation with Guillermo Perez? Tune in to our latest podcast episode for more insights!
My conversation with Guillermo Perez was truly eye-opening. His unique blend of legal expertise and real estate knowledge is a rare combination that adds immense value to his clients.
It’s clear that Guillermo’s journey into real estate wasn’t conventional, but his passion for understanding contracts and protecting his clients sets him apart in the industry.
Ready to learn more? Connect with me for expert insights and valuable advice on navigating the real estate market.
Guillermo Perez provides expert guidance for real estate transactions in Florida and New York, utilizing his legal and real estate expertise to ensure success. Visit his website to learn more or reach out directly for personalized advice.
Are you a real estate expert with valuable insights to share? Apply to be featured on Real Estate on the Up! It’s a fantastic opportunity to showcase your knowledge and connect with an engaged audience of real estate professionals and buyers.
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