Client-Centered Real Estate: Vinny Cordaro’s Approach to Success in Central Florida
Kyle Madorin July 2, 2025
Kyle Madorin July 2, 2025
Real estate success isn't just about numbers or closing deals—it's about the experience clients have when buying or selling a home. The way they feel throughout the process shapes their trust in you, and that trust leads to long-lasting relationships and referrals. When clients are treated with care, empathy, and integrity, it sets the foundation for success.
That’s exactly what I wanted to dive into when I sat down with Vinny Cordaro, the leader of The Living in Orlando Florida Team at Keller Williams, on my podcast. Vinny has built a thriving business around one simple yet powerful idea: putting the client first. We talked about everything from his background and values to his approach to customer service and his unique perspective on the Central Florida real estate market.
A former New Yorker, Vinny relocated to Florida in 2020, right when the COVID-19 pandemic hit. Like many others, he was looking for a change of pace and a better environment for his family. His move to the Sunshine State was driven by more than just weather—it was about finding a fresh start.
But what led him to real estate wasn’t a lifelong dream or a carefully planned career path. It all started with a conversation during a pickleball game.
Vinny is an avid pickleball player, and one of his good friends, who was already working with Keller Williams, suggested he should consider real estate. And, Vinny took the plunge!
Today, Vinny has closed nearly two dozen transactions in just the past year. His story is a great reminder that it’s never too late to follow a new path, especially when it’s driven by passion and a desire to serve others.
Vinny has built his business on the belief that a client-first philosophy isn’t just a nice-to-have, it’s essential. His faith plays a huge role in his approach, guiding him to treat others with the same kindness and respect he would want for himself.
Vinny truly believes that his job as a realtor is about more than just selling homes. It’s about helping people make important life decisions with honesty and integrity.
He shared with me how he’d never try to convince a client to buy something they didn’t need. That’s where his focus on ethics comes in. It’s about being transparent, even if it means losing a sale.
Vinny’s approach is straightforward. If he doesn’t think a property is right for a client, he’ll say so. No hidden agendas. No pressure tactics. Just genuine advice based on his professional knowledge and the client’s best interests.
Vinny’s hands-on approach sets him apart. He doesn’t just email clients a list of homes or rely on a team to do the heavy lifting. He attends inspections personally, walks clients through the buying or selling process, and ensures they understand every detail along the way. For Vinny, this level of engagement is crucial to creating a stress-free experience for his clients.
He’s also committed to educating his clients. Just like I use real estate podcasts to share expert tips and insights, Vinny uses his YouTube channel, Living in Orlando Florida, to guide buyers, sellers, and investors.
By putting education first, he helps clients feel more confident and informed, making what can be an overwhelming process a lot more manageable.
Successful agents make themselves available 24/7 and are willing to go above and beyond whenever necessary.
Vinny’s willingness to work around the clock isn’t about impressing clients with how busy he is but about showing them that he cares enough to be there when they need him most.
He’s also committed to going the extra mile in marketing and pricing strategies. For Vinny, every listing gets top-notch service, whether it’s making videos for homes or running targeted ads. Clients deserve the best, and that’s exactly what he delivers!
A big part of what makes Vinny’s service exceptional is his emphasis on clear, transparent communication. He sets the stage early on by telling clients exactly what they can expect. If there’s no news to share, he’ll be upfront about it. If the market’s slow, he’ll let them know and offer a plan to move forward.
This honesty builds trust, and trust is everything in real estate.
The Central Florida housing market, particularly in Orlando, has its unique challenges. Vinny shared some great insights into what’s happening locally and where things are headed.
According to Vinny, the Orlando market is changing. While some areas are experiencing price corrections, others, like Clermont, are seeing rapid growth. Infrastructure projects, new developments, and expanding communities are pushing prices up.
Vinny believes that staying informed and adaptable is key to success in this ever-changing market.
For buyers with smaller budgets, Vinny has some great recommendations.
He mentioned areas, like Yalaha and Leesburg, which offer affordable homes without sacrificing proximity to Disney and Orlando. These hidden gems provide great value compared to the more expensive neighborhoods in places like Miami and Sarasota.
One of Vinny’s favorite spots is Clermont, a city that offers both rural charm and urban convenience. With lower property taxes, proximity to Orlando, and ample space between homes, this community has become a highly sought-after location for families and individuals looking for a mix of peace and accessibility.
Want to delve deeper into how Vinny achieved real estate success? Listen to the full podcast episode!
Vinny’s insights on customer service, ethics, and the local market are incredibly valuable for anyone considering buying or selling in Central Florida. I truly appreciate the time he took to share his experience with me.
If you found his insights helpful, tune into Real Estate on the Up for more in-depth conversations with industry leaders, like Vinny. There’s always something new to learn in real estate, and we’re here to help you stay ahead.
And, if you’re thinking about buying a home in Orlando, don’t hesitate to contact us. At Upwell Realty, we offer personalized, client-first services that ensure you make the best decisions for your future!
If you’ve got unique insights, experiences, or expertise in real estate, we also love to hear from you!
Real Estate on the Up is always looking for guests who can share valuable knowledge with our listeners. If you think you’re a great fit for the show, apply now to be a part of our conversation.
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