Winning in Real Estate: Game Plan for Building Growth and Client Loyalty by Monte Reyment
Kyle Madorin May 22, 2025
Kyle Madorin May 22, 2025
Growing a real estate business is tough. It takes more than just selling properties—it’s about building trust, earning loyalty, and creating lasting relationships. The real win in real estate isn’t just closing deals but also growing a network of clients who come back and refer you again and again.
Recently, I had the pleasure of hosting Monte Reyment on my podcast. Monte shared his journey from being a college athlete to founding Take Action Realty Group in Green Bay, Wisconsin. He opened up about the challenges he faced, the lessons he learned, and his winning approach to building a thriving business centered on client care.
In this blog, I want to highlight some of the key insights Monte shared.
Monte’s journey into real estate isn’t what you might expect. He started as a college athlete playing two sports and later moved into coaching and sports recruiting. But despite his success, he knew that the typical 9-to-5 grind wasn’t for him. He wanted to break free from that lifestyle and build something of his own.
His brother was already investing in real estate, and that sparked Monte’s interest. He tried wholesaling for a while but quickly realized he wanted a deeper connection with clients. Retail real estate, where he could help families and individuals find homes and land, resonated with him.
Monte’s background in sports taught him discipline, teamwork, and perseverance. Those skills translated well into real estate, where patience and consistent effort are critical.
But more than anything, Monte found meaning in the ability to change people’s lives, whether it was helping someone buy land that had personal significance or guiding a family through a stressful transaction.
Monte’s approach to business is clear: put clients first, every step of the way. That mindset has helped him build a brokerage that’s not just about transactions but about real human connections.
Monte focuses on being there for clients well beyond the sale. He emphasizes showing up, literally.
Monte refuses to skip closings. For him, being present shows respect and care. It’s about more than just handing over keys. It’s being part of a meaningful moment.
But Monte doesn’t stop there. His team goes the extra mile with thoughtful, creative services designed to reduce the stress of moving. For example, they have a branded moving truck that clients can use on moving day. They also lend tools and party supplies after closing, helping clients tackle home projects or celebrations without hassle.
Working closely with other professionals, like mortgage brokers, inspectors, and contractors, is also a must. This network smooths out bumps in the process, ensuring your clients get expert help without needing to hunt around. It’s this full-circle support that builds trust and loyalty.
Monte is candid about how tough this business is, especially for new agents. The failure rate is high, often because people come in with unrealistic expectations. They think it’s easy, fueled by TV shows showing only the glamorous side of real estate.
He teaches his team three essential traits for success: patience, consistency, and curiosity. You have to be willing to put in the work day after day, stay hungry to learn, and be patient with the process.
Monte also stresses the importance of treating real estate like a business. That means marketing yourself, developing your skills, and investing in your growth.
Personal development isn’t just a buzzword for Monte. He even hires a mental health coach for his agents to help them stay balanced and perform at their best.
Monte’s focus on client care pays off by turning clients into fans who spread the word. He hosts community events and partners with local businesses to build a genuine sense of connection.
For example, Take Action Realty Group has held concerts and parties for clients to celebrate together. These aren’t just marketing gimmicks—they create real bonds.
Monte knows referrals are the lifeblood of a growing business, and that only happens when clients truly feel valued.
The real estate market changes constantly. Monte knows that to keep growing, you have to stay flexible. That means tracking local laws and trends, having backup plans, and staying informed.
For agents and investors out there, it’s essential to keep your edge. Listening to real estate podcasts and attending industry events are great platforms to gather insights and connect with the community.
Being prepared for shifts means you can adjust your strategies quickly, whether it’s new regulations on short-term rentals or changing buyer demand.
Monte is also a savvy investor. His advice to investors is simple: don’t get hung up on interest rates. Focus on the value of the property itself. A good deal now will still be good when rates shift.
It’s also important to diversify your investments. A mix of short-term and long-term rentals and house flipping will give you the flexibility to weather market ups and downs.
Monte always looks for creative ways to add value, like renting to traveling nurses or players needing offseason housing, which helps him stay ahead of changing market conditions.
Monte’s insights offer a roadmap for real estate success built on relationships, hard work, and adaptability. His story reminds us that real estate is more than a business. It’s about people and the impact we make in their lives.
If you want to hear more from industry leaders, like Monte, I encourage you to tune into Real Estate on the Up. We dive deep into what it takes to grow, thrive, and win in this competitive world.
And, if you’re thinking about buying or selling a home in Orlando, Florida, I’m here to help. Contact me today—I’d love to bring the same passion and care to your real estate journey!
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